British Journal of Marketing, Entrepreneurship and Small Business Research an international peer-reviewed journal published by the British Research Institute, United Kingdom.
BJMS welcomes outstanding contributions in Service Marketing, Direct Marketing, Consumer Behaviour, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication, Corporate Entrepreneurship, Entrepreneurial creativity and innovation, Entrepreneurial ventures Entrepreneurship and Society, Marketing for Enterprises, research in small businesses and other related areas.
Papers submitted in this journal must be original, and of a quality that would be of interest to an international readership. British Journal of Marketing, Entrepreneurship and Small Business Research is published in both online and printed versions.
Published Status: Current
List of Articles
MARKETING MIX: AN AREA OF UNETHICAL PRACTICESBouguila Siham Keywords: Advertizing, Ethics, Marketing, Marketing mix, Pricing, Unethical Practice |
CONSUMERISM THE SHAME OF MARKETING IN NIGERIA: CHALLENGES TO CORPORATE PRACTICESAyozie Daniel Ogechukwu Keywords: Consumer laws, Consumer movements, Consumer rights, Consumerism, Marketing, Servicom |
INCORPORATING SOCIAL ENTREPRENEURSHIP INTO SOCIAL STUDIES EDUCATION CURRICULUM: SOCIAL STUDIES TEACHERS PERSPECTIVESAdediran Adekunle Amos, Onifade Adenike Comfort Keywords: Entrepreneurs, Integrating, Social Entrepreneurship, Social Studies Education |
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